E-Flyers By The Numbers
Posted on August 15th, 2016 by Mark Hayden | Categories: Marketing & ZipTips
It costs less than $50 to email one of our e-flyers to a list of 5,000 agents. Does that sound like a lot? Let’s look at the numbers!
E-Flyer Pricing Matters! When a customer purchases one of our e-flyers, we send it out to one or more of our regional lists. Lists composed exclusively of interested real estate professionals! To ensure that our lists remain effective, we make sure to keep them trimmed of agents who do not open e-mails from us for more than six months. We also gladly remove any parties who do not wish to receive our e-flyers, which not only keeps us in compliance with the CAN-SPAM act of 2003*, but benefits you by removing agents uninterested in receiving our e-flyers. This keeps our prices low by reducing the “bloat” of uninterested parties.
Say a given list has 5,000 agents; of those, we guarantee that at least 10% of those will open a given e-flyer. This might not sound like a lot, but as e-flyers go, it’s a solid number! At this point, usually about 10-15% of the agents who received the flyer have opened it, so about 500-800 agents have now seen the flyer. Based on that open rate alone, 650 agents would see that the $50 flyer; this works out to about $.07 cents per agent who opened the flyer!
ZipYourFlyer.com also includes flyer design in its e-flyer prices, and we offer a choice of any of our superb design schemes! All a customer has to do is upload text, pictures, contact info and property info. Within a few hours one of our skilled designers (maybe even yours truly) will send a proof for approval. After the client makes revisions, one of our specialists will send the e-flyer to the specified area. Some companies would probably charge $50 dollars for the flyer alone, without even offering the ability to send it out!
I may be biased, having made a few thousand of these e-flyers in my time here at ZYF, I can speak for the process. Maybe it’s the Stockholm syndrome, but I love the job I do, and I think it’s reflected in the quality of the work I put out. And yes, my dedication to making an excellent product comes standard and at no extra cost; no matter if it’s a no-frills Simple design, or one of our more flowery offerings like Claret or Rustic.
ZYF offers a great products, good prices, and I’m more than happy to work on your next order! To see some samples of our final products, check out our Facebook and Twitter pages!
*The Federally enforced law which sets standards for sending of commercial e-mail.