Composing Effective Text for Real Estate Flyers

Posted on April 3rd, 2014 by Kris Thornburg | Categories: General, Marketing & ZipTips

You agents are really better at this than you give yourselves credit for. BUT – some of you could use a little help. Many of you call us to voice your insecurities over what you have written in the property descriptions on your Email Flyer. Maybe it’s because you do them so often, you feel like you are repeating yourself. After all – usually most listings have 3 or 4 bedrooms, a nice master, if you’re lucky a gourmet or updated kitchen… What more could you want. I know, I know, you want to make your listing sound special, worth a look.

So you sit at your computer trying to cram all of that wonderfulness into 500 characters to fit into the MLS. Darn! That didn’t fit – so you start eliminating extra spaces and abbreviating all over the place. 4bd/2ba/LR/DR/FP/Mstr/3gar/btva/OMG!!! These abbreviations are ok I guess when you are composing something that other agents will see. After all, if they stare at it long enough, they will probably be able to figure out what the heck you are talking about. BUT – doesn’t the MLS Listing Description find its way to REALTOR.com? Don’t real live human beings, not realtors, read about your listing there? Or at least try to decipher the listing there?

That pesky character limit the MLS puts on your description stifles your creativity. How can you make your listing stand out in 500 characters or less!!

The abbreviated description you write for the MLS, what you put on an E-Flyer to market to other real estate agents and what you want on a Printed Flyer in the flyer box or write for syndication for potential buyers to see are all different from each other, don’t you think?

Wait a minute, you’re thinking. She’s not telling me I need to write different descriptions for my listing is she? Well… yes and no.

More to come.