Posted on November 13th, 2013 by Kris Thornburg | Categories: Marketing & ZipTips
What’s the big deal? Why should I care so much what my real estate listing flyer looks like? Only agents are going to see it anyway, right??? WRONG!! If you are going to stick your name on a flyer, you need to care about it. Whether you want to use a Zip Your Flyer design scheme, have your assistant make it, or create one yourself, it should look good. When you send out an email flyer or have flyers printed up for the flyer box, it is an extension of your business. If your flyers look sloppy, then you look sloppy. Elements should be aligned properly. Your photos need to look good (that is a topic for another day all by itself). Text should fit the purpose. If the flyer is for other real estate agents — then less is more. Agents are busy. Give them the important information like bedrooms, bathrooms, location, parking, quality, comps … If it’s for the flyer box, or for buyers to see, then get more descriptive. You want them to picture themselves in your listing.
One day, you may find yourself negotiating for your client across the table from an agent who recognizes you from an email flyer. It is far better for your client, if you have left a professional impression all around, don’t you think?
Posted on October 10th, 2013 by Kris Thornburg | Categories: Marketing & ZipTips
HELP! What makes a good EMAIL SUBJECT LINE for an email flyer. (This is what recipients see in their email as the subject of the email before they open your flyer.)
Which is better:
Broker’s Open Tuesday October 15th from 1-4 pm.
or
Broker’s Open at Rare Lakefront Resale
The second one is much better. The date and time of the Broker’s Open will be on the flyer. No need to repeat it in the EMAIL SUBJECT LINE. The trick is to get the recipient to open it up and take a look. I always encourage agents to think about what makes their listing special. Maybe a newer built rambler is special in your area, or a water view. You know your market. Take what is special and leave the rest. You want to encourage agents to open up your email flyer. Because once they open it, the listing may just work for one of their clients. If you feel something may not be desirable or in demand with your listing, don’t mention it in the SUBJECT LINE. For instance, if your listing is too far south of downtown, but everyone loves the builder. Have the SUBJECT LINE say: Terrific Chelsea Homebuilders Resale. Agents will open it because everybody loves Chelsea Homebuilders. A nice flyer with good pictures may help overcome the location. If you put the location in the SUBJECT LINE up front, many agents might just not open it.
I am always happy to help if you need some advice on this.
Posted on August 7th, 2013 by Kris Thornburg | Categories: Marketing & ZipTips
Once the workday starts around here, the ZYF Staff starts chatting. “Wow, we have a lot of Open House flyers today!” or “Did you see that we are doing a flyer for George Jones’ house in Tennessee” then someone else says “Who the heck is George Jones? Are we out of coffee creamer?” Then another says “Man, houses in Texas…Man!” What he means is that the Texas home on the flyer he is creating costs less than half what it would cost here in our home city of Seattle. It has always amazed me how much our designers know about the national real estate market. They recognize value, “a good deal”, they call it. “That looks like a really good price for that home in Maryland. Too bad their text is in ALL CAPS. It’s pretty hard to read.”
I USED TO HAVE THE DESIGNERS CHANGE ALL CAPS TO regular case text, but I learned (more…)
